Education Matters

Education Matters – Focus on School Funding


Full Episodes

Looking for all previous episodes?

Click Here

Do you have a great leader in your local school?

We are seeking leaders who make a difference in their school each and every day.
Nominate an outstanding leader.

Video Clips


March 25, 2017

This week we will be joined by speacial guest speaker Richard Kahlenberg for a national look at private school vouchers.


About the Show

Education Matters_final logoEducation Matters aims to provide the public with real facts about the state of public education in North Carolina. The weekly television show explores everything from the history of public education to the impact of legislation and policy decisions on our public schools.

Education Matters premiered Sunday, October 2nd at 11:30 AM on WRAL-TV. The program will move to its permanent time slot, Saturdays at7:30 PM, beginning November 26, 2016, where it will follow established WRAL-TV franchise On the Record with David Crabtree. The program is hosted by Keith Poston, President & Executive Director of the Public School Forum of North Carolina

With this show we want to get away from a traditional he said/she said format, having two pundits on either side of an issue highlighting opposing extremes,” said Poston. “Education Matters will be an opportunity for viewers to hear directly from subject-matter experts and real front-line educators as they navigate everything from funding challenges, teacher recruitment, and the impact of poverty on student learning, to testing, academic standards, and the major racial and ethnic shifts in the student population.”

“One of our primary goals is to help the public understand how education policy plays out in our schools, and what kind of impact these policies are having on our students and teachers,” said Poston. “Education Matters” will provide a window into the classroom that is often lacking from typical media coverage or political debates.”

Vice President and General Manager of WRAL-TV and FOX 50, Steven D. Hammel added, “The mission of Education Matters is critical to this community, this state, and as such, to our viewers.  We hope by airing Education Matters, the program will raise the level of discourse to help students all across the state of North Carolina.”

WRAL-TV is in the Raleigh-Durham-Fayetteville Designated Market Area (DMA), the 25th largest DMA in the nation and the 2nd largest DMA in North Carolina. Raleigh-Durham is home to over 2.7 million residents and more than 1.1 million TV households.

Sponsorship Information

On each episode, there are two types of sponsorship opportunities – commercials and in-show segment sponsorships. As commitments are received, sponsors and spots will be added to the show schedule. Every effort will be made to accommodate air date preferences.  In addition to the options listed below, custom sponsor packages can be developed.

  1. Approximately 7 thirty second spots will air during each show. Sponsors may supply their own promotional video, or work with WRAL Media (or your own creative support team) to create the perfect spot. Sponsors are responsible for any costs associated with the creation of their spot.
    • $200 per 30 second spot, per episode (10 episodes=$2000)
    • Spots may be purchased in any desirable amount (# of shows)
  2. Sponsoring the EdLines segment allow you to be featured at the beginning of each show in a section that highlights current events in public education.
    • $10,000 for a set of 10 episodes
    • WRAL will create a custom graphic intro and voice over for each sponsor. Unlike spots, in-show sponsors appear in online version of program.
  3. Each week Leadership Spotlight recognizes education champions who are making significant contributions to their local schools.
    • $10,000 for a set of 10 episodes
    • WRAL will create a custom graphic intro and voice over for each sponsor. Unlike spots, in-show sponsors appear in online version of program.

Contact Keith Poston for more information – 

Share This